What you should NOT do. . . (spamming the search engines)
There are some things you must not do when optimising your site, as these could be considered 'spamming' by search engines. Don't to try to 'cheat' the search engines and get your page listed higher on their results page, as you risk being blacklisted by them, and once blacklisted it can be very difficult to get your site listed again. Since a great deal of your traffic may come from search engines the risk far outweighs the benefits in the long run, so don't try it. Really.
Below is a list of the more common things we recommend that you never do when trying to achieve better listings
- Use the same colour text on your page as the page's background colour. This has often been used to stuff a web page full of 'invisible' keywords, but search engines can easily detect this and classify it as spam.
- Use multiple instances of the same tag, i.e. using more than one title tag, as search engines can detect this and will view it as spam.
- Submit identical pages. Search engines can identify pages which are the same or very similar.
- Use any keywords in your page title, description or META keywords that do not directly relate to the content of your page.
Don't try it. Even if you could fool search engines into directing traffic to your site by any of these trick, why would you? Ultimately your site stands or falls by how well it works for your visitors. If they come to your site and find that it is nothing like the Google listing they will be disappointed and leave immediately, and all of your hard work will have been for nothing.